Before the GB started their TV self-agrandizement programme we didn't have any idea as to who they were or what they looked like.
I recall one brown noser circuit overseer who said from the circuit assembly platform that publishers did not need to know who the GB were, all they had to do was to obey them!
That's when several people in the row behind where we were sitting said loudly "no wonder people think that this is a cult."
The penny didn't drop with me until much later. Cult. Cult. Cult. Cult.